About Us

Our Story

At Alarasi, we believe that beauty goes beyond the surface—it’s a ritual of self-care and an expression of individuality. Alarasi was founded to bring an exclusive curation of high-end, luxury, clean beauty and grooming products to South Africa, offering a world where indulgence, ethical practices, and high-performance products converge. More than just a beauty destination, Alarasi is your gateway to refined self-care.

Our Vision

We envision a world where beauty, ethics, and wellness coexist harmoniously. At Alarasi, we meticulously curate only the most luxurious, clean beauty products from around the globe, each selected for its non-toxic, cruelty-free ingredients and proven efficacy. We empower you to enhance your beauty rituals with products that align with your values and aspirations.

Our Brands

Alarasi partners with award-winning global brands like Bangn Body, Patchology, Axiology, and Plume Science to offer products that deliver both indulgence and results. From skincare and makeup to haircare and grooming, our exclusive collection represents the finest in luxury clean beauty. These brands are handpicked not only for their effectiveness but also for their commitment to ethical sourcing, cruelty-free practices, and eco-conscious formulations—available exclusively in South Africa through Alarasi.

Our Commitment

Our commitment to transparency, integrity, and sustainability is at the heart of everything we do. Every product we offer is free from harmful chemicals, cruelty-free, and crafted with sustainability in mind. At Alarasi, you can trust that your beauty choices reflect your values without compromising on luxury or performance.

Why Alarasi?

Alarasi offers a shopping experience tailored for South Africa’s top-tier market. We curate products that embody luxury and indulgence while also championing ethical beauty. We prioritise ingredient transparency so you know exactly what you’re putting on your skin, and our exclusive partnerships ensure that you have access to the world's most prestigious clean beauty brands.

Join Our Journey

We invite you to discover the luxury of clean beauty with Alarasi. Elevate your self-care routine with products that not only enhance your beauty but also make you feel good about your choices. Join us on this journey towards a more beautiful, sustainable world.

Free Shipping on Orders R 1 500+

Enjoy complimentary shipping on all orders over R 1 500, making it even easier to indulge in luxury beauty.

Secure Payments

We use Peach Payments, a leading payment portal provider in South Africa, ensuring your transactions are encrypted and secure. Shop with peace of mind, knowing your information is protected.

Award-Winning Brands

We proudly feature award-winning beauty and grooming brands known for their innovation, sustainability and proven results.

Luxurious, Clean Beauty

Our collection features only the finest luxury beauty products that are non-toxic, cruelty-free, and eco-conscious, giving you indulgence without compromise.

Exclusively Available at Alarasi

You won’t find many of our global luxury brands anywhere else in South Africa. Alarasi is your exclusive destination for clean, premium beauty.